Recent Projects
Lemin | UX Research & Design
I joined Lemin, a startup developing a coaching software for team and personality development, in its initial beta-testing and launch phase. Based on insights discovered during user research, I implemented design changes that resulted in an increased engagement rate of 7%.
APS Germany | Web Design
APS specializes in offering jet blast and run-up noise protection solutions for the airport industry. By giving the website a modern update, and providing strategic opportunities for clients to get in touch, I increased the contact rate by 9%.
Jerry App | Research
As part of a university research project, myself and four teammates conceptualized, prototyped and tested a solution aimed at improving the experience of buying, storing and eating fruit. Our research included a Diary Study, Focus Groups and Interviews.
Annika is a fantastic collaborator.
“A key project we worked on together resulted in a beautiful, intuitive website that achieved all of the client’s goals. Her combination of design skills, user insights, and technical expertise is extremely valuable and rare to find all in one person. I would absolutely work with Annika again. She is a talented professional, and a true pleasure to work with!”
Shelly Graner, Brand Strategist and Copywriter
About Me
- As a researcher and product designer, my passion lies in crafting inclusive and human-centred digital products that not only meet business objectives but also drive meaningful social or behaviour change. I’m always learning more, and I enjoy sharing some of my insights on Medium.
- Drawing on my degrees in psychology, I design products that align with human cognition and behaviour – resulting in easy-to-use and delightful user experiences that have the power to drive engagement and positive change.
- With 9 years of international living experience spanning 5 different countries and an M.Sc. in Intercultural Psychology, I bring valuable cultural awareness for designing solutions with a global reach.
- I’ve gained experience across a range of industries, from tourism to fintech and human resources. And while I’m open to all sectors, I’m especially drawn to healthcare, wellness, environmental and social impact.
- While my core strengths lay in research and UX, I bring skills in visual design, writing and marketing, which allows me to make valuable contributions across the entire design process.
Annika did an excellent job!
“We are extremely happy with our new website. Our page is easy to use, customer friendly and has helped us double our tour bookings the last months. Annika was always on time with deliveries and surprised us with her out-of-the-box thinking. The psychology background that she provides towards the design of the webpage is absolutely teriffic!”
Ricardo Vicencio, Sightseeing Lisbon