NGB needed a new website that was easier to navigate for visitors and easier to update for the team. For the latter reason, we decided to move from SquareSpace to WordPress. The main focus for the new site was to grow the number of email subscribers, which is the main call to action on most pages.
We also needed a simpler and more organized way to showcase events. A big focus for the redesign was furthermore to include social proof throughout the page whenever possible. This was done with showcasing numbers and data, providing the logo of featured articles and including testimonials.
Tools used: Figma, Adobe XD, Canva
We started the project off with a strategy phase by creating a user persona and understanding their needs and fears. The strategy documents are inspired by the Jobs to be Done
theory (Alan Klement) and the storybrand approach (Donald Miller).