Nomads Giving Back

Web Design

NGB needed a new website that was easier to navigate for visitors and easier to update for the team. For the latter reason, we decided to move from SquareSpace to WordPress. The main focus for the new site was to grow the number of email subscribers, which is the main call to action on most pages.

We also needed a simpler and more organized way to showcase events. A big focus for the redesign was furthermore to include social proof throughout the page whenever possible. This was done with showcasing numbers and data, providing the logo of featured articles and including testimonials.

Tools used: Figma, Adobe XD, Canva


We started the project off with a strategy phase by creating a user persona and understanding their needs and fears. The strategy documents are inspired by the Jobs to be Done

theory (Alan Klement) and the storybrand approach (Donald Miller).

ngb strategy documents

Sitemap & Userflow

ngb sitemap and userflow

Color & Type

ngb color and type

Mood Board

ngb mood board

Web Design

ngb homepage design
events page design for ngb
ngb event page single mockup
ngb community page mockup

Interested in Working Together?